1) Both Google and Yahoo have invested in the blog search engine company Google
: http://google.com/blogsearch (in beta)
Yahoo will be the beginning of something quite soon
Blogs rank in Google and Yahoo in the regular search results, but both companies are investing in a separate blog searches because they see a growing demand for them. One of the main advantages of the blog search is that the search index is updated constantly, and regular search results on unchanged. For example, if Microsoft has announced the acquisition of right now, you can go to Google& 39;s search blogs, and almost immediately find tons of news, information and analysis that you would not get through the regular search.
2) Blogs rank very well in the search engines, but they do not rely solely on search engines for traffic
For For example, much of our blog& 39;s traffic comes from sources other than search engines. We have different sources of traffic that the development of the blog, and the format of our message: we do
When post in our blog, our entry immediately syndicated to more than 200 sources (including blog search Technorati, as engines). Much of our traffic comes from these sources.
When you refer another blog in your publication, you often get the link from this blog, which can send you traffic. For example, we commented on a message from Google company blog (google.blogspot.com). We were immediately (and automatically) granted " trackback " link from this page. As a result we have received hundreds of clicks on our website in a few days, simply because we have found a theme that has been receiving much attention to their blog, and linked to it. We are also linked to the BusinessWeek article, and there is a lot of traffic back from this. We have used this technique a lot.
It may seem that a successful blog should contain an absolutely unique ideas and to build base of loyal readers. But it is not the only way to do it. From the point of view of building a movement, we found that blogs " & quot; on the issues that are so popular in the media and relevant to your blog is very effective, because it puts us in a position to feed to leave the interest in the daily news.
Every Monday we send an email to our list, there are teams all important messages to our blog in the previous week. Thus, we can use the content of the blog to stay in touch with clients via e-mail. It keeps our name there. For you, this could lead to traffic (and, I repeat sales) from your existing customers.
3) There is the reason why I have not found expect that blogs will get blacklisted in search engines, or to fall during the year.
If anything that blogs are great for search engines like Google. Blogs offer timely, relevant content. This is what keeps companies like Google in the business. In my view, there is a danger that an e-commerce site will have to face difficult times in search engine results than blogs. It can be argued that blogs are a threat to traditional e-commerce sites. Many new blogs are launched every day, and because blogs are more than a standard Web sites, they may jeopardize the placement of e-commerce sites.
Blogs have sites that are easy to maintain and syndicate, but unlike sites, the purpose of the blog is not to get top 5 placements for one term. The purpose of the blog is to get a seat on many terms over time. Our blog has hundreds of posts, and as a consequence, the number of the game and we kicked traffic on some search terms. After thousands of blog posts and, therefore, thousands of pages, it will become a true force.
Businesses to assume the risk of financing the blog, and do it right now will see that they have a significant asset on the way forward.
AC yawney dania
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